In this episode of Winning Through Culture, Tim Flanagan and Amanda Kramer welcome back leadership coach and author Rob McKinnon, who shares insights from his book Lead Like You Were Meant To. The discussion centers around the connection between identity and leadership. Rob emphasizes how a leader’s authenticity and self-awareness directly impact their effectiveness. Rob explores the idea that leaders must first lead themselves well before they can lead others, and this begins with understanding one’s true identity and purpose.

Main Topics Covered:

About Rob McKinnon:

Rob McKinnon is an experienced leadership coach, speaker, and the author of Lead Like You Were Meant To. He works with C-level executives and leadership teams to help them lead with authenticity and purpose. Rob is passionate about helping leaders discover their true identity and use it to drive meaningful, impactful leadership. His work focuses on helping leaders grow through self-awareness and intentionality.

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