Just what is a lead magnet and how can it be useful to your business?

https://www.youtube.com/watch?v=LtGWb4mwWNE

Transcription

Lead Magnet ideas?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Why am I holding in my hand a pocket constitution?

There's a reason this can be used..well, let me back this up.

Let's talk about lead magnets a little bit, okay?

What's a lead magnet?

A lead magnet is when, when you're in the process of building your business, you start to realize that having the leads, meaning having an understanding of people that are most likely to be interested in what it is that you're selling, is one of the most powerful things in the world, especially if you have a list that you can continue going back to.

Now those leads can take many forms, it could be a snail mail address list.

It can be an email address list, it can be phone numbers, it can be text numbers, it can be anything that you have had some type of, or somebody that you have purchased this or has a prior agreement that you're able to talk to these people.

Otherwise, you start getting into spam rules and everything else, which is a whole nother issue.

But if you've got a prior agreement that you can talk to these people from here on out, then you've got a way to be able to send your commercials to someone on a regular basis, or something that leads to a commercial.

That's where the lead is the person that's most likely to be eventually a customer of yours, even if they aren't right away.

So a lead magnet is that thing that attracts that type of person and allows them to give you their information so that you can then use it and treat them as a lead.

The most common one you see online is people giving away whatever digital products most of the time, PDFs above have an e-book or a not a quick audio program, maybe a mini-course, you know, there's a number of things that people will give away just for the ability to be able to get a lead.

Now there's a step up from that, if you have an inexpensive product, which a lot of people have referred to as a tripwire and marketing, you have that inexpensive product to help really identify the best of the best of the leads out there.

That's another story, if we're just talking leads off of a free product, a lead magnet, there's a whole bunch of different options out there.

This actually was used or is currently being used by the Cato Institute, which is a political Think Tank, that they use this as a way to be able to find their right people and they they don't give these away from my understanding they charge a small amount for them.

But it allows them to identify the right leads.

But you could do the same thing.

Here's what the interesting point is that I'm making, it's not that you should go out and start printing up constitutions and give them out to people. How much of this did they actually write most of it the stuff that people want out of this. They didn't write any of it. The only thing that's been added to this is there's a preface, this is by the founding director of the Cato Institute.

So I will preface and then they got the Declaration of Independence in the Constitution stuff that is completely free.

Anybody can go and look for it online if they want, and can get a million different websites coming back to them telling them word for...