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Lead magnets and nurturing client relationships (with Mel Daniels)
Lead magnets, optin incentives, freebies... there are a few different names for it. Whichever name you use, the purpose is still the same. A piece of value that you offer to encourage potential clients to join your email marketing list.
In today's episode I chat with amazing content strategist, Mel Daniels, all about lead magnets and how they can help us create and nurture positive relationships with our clients. We'll cover:
- What makes a good lead magnet (and what makes a bad one!)
Keep your pen and paper handy because Mel shares some incredible insights into the world of lead magnets, email marketing and the client journey.
You can follow Mel on Instagram here:https://www.instagram.com/meldbusiness/
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By Michelle MarksLead magnets, optin incentives, freebies... there are a few different names for it. Whichever name you use, the purpose is still the same. A piece of value that you offer to encourage potential clients to join your email marketing list.
In today's episode I chat with amazing content strategist, Mel Daniels, all about lead magnets and how they can help us create and nurture positive relationships with our clients. We'll cover:
- What makes a good lead magnet (and what makes a bad one!)
Keep your pen and paper handy because Mel shares some incredible insights into the world of lead magnets, email marketing and the client journey.
You can follow Mel on Instagram here:https://www.instagram.com/meldbusiness/