Full disclosure: this episode was originally meant to be about story selection. The point I wanted to make was that story selection doesn't matter as much as people think it does, and often you should tell the first story that comes to mind...

However, as this episode demonstrates, some stories can bully your content into unexpected corners! The story I share in this episode, about how I was recently convinced to spend £125 on a bottle of whisky, was actually the perfect story to head up a discussion of lead magnets.

So, this one has become a bit of a Frankenstein's monster, but you'll definitely learn a lot about BOTH story selection and lead magnets! In fact, you'll also learn about whisky and motorbikes, too.

Takeaways:

• A lead magnet should be a sample of your full product or service
• Storytelling comes before content (sometimes whether you like it or not!)
• Analogue lead magnets may now be more appealing than digital ones. Be imaginative!
• Storytelling is a muscle that requires regular practice - not a one-time hack

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For regular, affordable ongoing support with your storytelling, check out The Story Gym.