Today we are talking about lead magnets and downloads, as we all want leads, right?

Social media and other online marketing communications CAN and DO bring in leads, the easiest way is via a lead magnet.

A lead magnet is a free resource that attracts potential customers to click on.

In our minds, it’s the perfect way to collect quality leads from your social media posts, monthly newsletters… 😉

The 4 Elements of an Irresistible Lead Magnet

🍊Well designed

🍊Speaks to your audience’s struggles

🍊Gives them an easy win

🍊Make it specific

So, grab a brew and have a listen – and let us know if there are any areas you’d like us to cover. Drop a comment below or send either Lisa or Me a DM.