In this episode of Lead with Trust, Marcus Sheridan — bestselling author of They Ask, You Answer and Endless Customers — joins Hannah Eisenberg to deliver a wake-up call for leaders still clinging to outdated marketing playbooks.

Marcus explains why the old “content is king” formula no longer drives growth in the age of AI, zero-click search, and omnichannel buyers — and what companies must do now to earn and keep customer trust.

What You’ll Learn:

• Why your 2020 marketing strategy is holding you back — and how to fix it
• How to stop outsourcing your voice and start building in-house trust
• Why imperfection and speed beat polish and delay
• How to practice Ethical Disruption — breaking industry norms that no longer serve your buyers
• A simple 90-day roadmap to rebuild your marketing for the new era

Marcus Sheridan, in His Words:“Disrupt, or be disrupted. Lead, or be prepared to follow.” (37:21)“You can’t outsource your voice and think that you’re going to become that voice of trust online.” (05:39)
Connect With Marcus:

Website: marcussheridan.com

LinkedIn: Marcus Sheridan

Next Step — Build Your 90-Day Trust Plan

Your old playbook won’t save you — but the TrustLeader Framework can.

Take the free TrustLeader Assessment to:

• Identify your organization’s biggest trust gaps
• Understand where you fall across the 3 layers of trust
• Get a personalized roadmap for your next 90 days

👉 Take the Free TrustLeader Assessment