Grid Presents: The None Size Fits All Podcast | A podcast about real estate tech, marketing and strategy.

Lead Routing & Focusing On Customer Experience


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What’s the best way for a team leader to route leads fairly? It’s such a common question, but Jon is here to explain why it’s the wrong question.

Think about it: when you submit your information as a consumer—on Uber, Lyft, Amazon, etc.—you expect the company to figure out how to get you the product or service regardless of who’s going to do it. It's the same in real estate, and it’s important to think about things from the standpoint of the consumer’s expectations, not necessarily from the standpoint of what the agent wants. 

Now, you can still figure out how to keep things fair, but that's not where your priorities should lie. Listen in to hear Jon break down how to make sure your consumer is happy, while also balancing the needs of your agents.

You can find show notes and more information by clicking here: http://bit.ly/2KPckyz 

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Grid Presents: The None Size Fits All Podcast | A podcast about real estate tech, marketing and strategy.By Jon Boller has spent his career building and growing new revenue lines for