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Understanding Lead Scores in Signal Analytics: A Deep Dive

Join Dan Saavedra from MergeYourData on day 23 of the 90-day YouTube sprint on signal analytics. In this episode, we explore the concept of lead scores, their importance in marketing, and how they integrate into the signal analytics framework. We discuss categorizing and building lead scores, their role in improving timing, relevancy, and messaging, and their impact on revenue. Dan also covers four main categories of lead scores: time, position, behavior, and insight, and explains how to use these categories effectively. Lead scores are discussed as part of a larger picture of signal analytics, alongside attribution, unit economics, and conversion optimization.

00:00 Introduction to Lead Scores

00:10 Understanding Lead Scores

01:02 Relevance of Lead Scores for Leadership

01:37 Benefits of Using Lead Scores

02:15 Analyzing Lead Scores

03:38 Categories of Lead Scores

05:34 Integrating Lead Scores with Signal Analytics

06:32 Approaches to Lead Scoring

09:41 Advanced Lead Scoring Techniques

12:05 Conclusion and Next Steps