If you’re new to inbound, modern companies traditionally rely on solutions like HubSpot to put lead scoring models into practice. In fact, if you ask me, lead scoring (when done right!) can typify the why and how of leveraging technology to create scalable growth strategies that drive revenue for your business. 

🔎 Related: What is HubSpot, really? (The definition most people get wrong)

Of course, that’s the key – “when done right.” Which is exactly what we’re going to dig into in this lead scoring in HubSpot guide for dummies. 

If your lead scoring model for your HubSpot contacts is being developed in a vacuum by only sales, only leadership, only marketing, or only two of those three teams I just mentioned, you’re gonna have a bad time. (That’s right, marketing teams – EVERYONE has to agree how a marketing qualified lead is defined.)

If your lead scoring model is something you developed a long, long time ago, in a mess of spreadsheets and Zoom calls far, far away, you’re gonna have a bad time. (Sorry, leadership and sales – you’ve got to look at your lead scoring strategy more than once a decade!)

🔎 Related: HubSpot contacts mastery is the key to maximizing HubSpot ROI

If you’ve been doing lead scoring for a while, and you’re using HubSpot … well, you’re not gonna have a bad time, but we’d strongly urge you to listen in. (We guarantee you’re leaving money on the table right now – and we’re going to help you fix that.)

Of course, there is a chance that if you're doing lead scoring now – or you're thinking about it – your biggest mistake was doing it at all! (That's right, lead scoring isn't for everyone.) The only way to find out is to listen in to this week's episode.