Sharon-Drew Morgen

Lead Scoring Misses the Point


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Let’s say you are in the sweet spot of lead scoring for potential vendors. Let’s use the conventional sorting categories: you work in a mid-sized corporation of over $50,000 revenue, and you are one of the senior players in the decision to purchase a new widget.
During the course of your considerations, you find an interesting webinar [...]
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Sharon-Drew MorgenBy Sharon-Drew Morgen