Listen to this interview to learn: What dire family situation led Ron to start his career path. The McKinsey study that shares a startling finding about providing value to the customer. How to let customers have a sample of your value to build a business relationship. The incredibly simple and powerful tactic of envisioning what you want to have happen in business and in your life. How to create new opportunities rather than simply compete for existing ones. Ron Karr talks with Bill Ringle about preparing, positioning, differentiating, and succeeding at sales in the turbulent economy.