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Deciphering the Lead to Appointment Conversion Rate in Sales
In this informative conversation, the speakers delve into the concept of lead to appointment conversion rate, a measure of a sales team's effectiveness in turning leads into scheduled appointments. The speakers highlight that the conversion rate can depend on factors like geography, business nature, and more.
While Paul Green notes the rate tends to be low for Managed Service Providers (MSPs) due to long sales cycles, he advises tracking it over time for consistency. Fluctuations may indicate an issue. Paul also discusses assessing appointment quality through a traffic light scoring method.
Review frequency of metrics can vary based on MSP activity and changes being made, Paul mentions.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.
Try Movebot for yourself with 250GB free with no credit card or calls required.
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Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
Comet Backup
Deciphering the Lead to Appointment Conversion Rate in Sales
In this informative conversation, the speakers delve into the concept of lead to appointment conversion rate, a measure of a sales team's effectiveness in turning leads into scheduled appointments. The speakers highlight that the conversion rate can depend on factors like geography, business nature, and more.
While Paul Green notes the rate tends to be low for Managed Service Providers (MSPs) due to long sales cycles, he advises tracking it over time for consistency. Fluctuations may indicate an issue. Paul also discusses assessing appointment quality through a traffic light scoring method.
Review frequency of metrics can vary based on MSP activity and changes being made, Paul mentions.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails.
Try Movebot for yourself with 250GB free with no credit card or calls required.
Get Started
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
Comet Backup