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Episode Description:

In this episode, hosts Julie and Jan talk with Lori McGovern about why school libraries need intentional branding to communicate their instructional value. Lori shares practical steps: start with a logo, use consistent visuals in email signatures, newsletters and social media, and tweak captions and wording to highlight standards-aligned learning instead of just events.

Listeners will hear concrete ideas like templates, the “smother and cover” (Waffle House) approach to brand placement, and fun recognition strategies to promote collaboration and visibility. Contact details for Lori are provided for follow-up.