Lead with soft skills not hard skills: Lead with value not your title focuses on what I see a lot, which is people placing a great deal of emphasis on their titles; sometimes it becomes their identity. Let us breakdown position titles, roles, and skills. Let us find out where our value to a project or organization comes from and what the value, if any, their is in having position titles, and roles. I close with how does this affect your career change to Biz Analyst!!! Biz Analyst potential to Biz Analyst career!!!