Still using old formulas in a new market where your buyer is already armed with all the knowledge they need? Maybe it's time to move to a new way of selling with value, says Brent Keltner.  

Brent is the founder and President of Winalytics, a go-to-market- and revenue acceleration consultancy that helps companies build their go-to-market strategy across sales, marketing and customer success teams. Before starting Winalytics, Brent spent more than decade as a revenue leader in enterprise to early stage companies. He’s also a Phd in social sciences from Stanford University.  

In this episode, Brent talks about the top 3 trends to look out for in 2022 and more: 

- Programmatic prospecting 

- A mindset shift in selling 

- The basics of any good go-to-market strategy