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Jesse Cureton is the Chief Consumer Officer and Executive Vice President of Novant Health. A visionary leader, among Jesse’s first projects was unifying the system through the organization’s rebranding initiative, which launched four months after his start with Novant Health. He currently manages business functions including payor contracting, marketing, public relations, community engagement, foundations and outreach, and corporate health, always with the brand values of a culture of wellness and consumer engagement at the forefront. He is a former Presbyterian Healthcare and Novant Health board trustee.
By Chad RobertsJesse Cureton is the Chief Consumer Officer and Executive Vice President of Novant Health. A visionary leader, among Jesse’s first projects was unifying the system through the organization’s rebranding initiative, which launched four months after his start with Novant Health. He currently manages business functions including payor contracting, marketing, public relations, community engagement, foundations and outreach, and corporate health, always with the brand values of a culture of wellness and consumer engagement at the forefront. He is a former Presbyterian Healthcare and Novant Health board trustee.