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Bringing Loyalty to Life with an Authentic, Brand-First Approach 

Since its founding in 1963, Portillo’s has built a loyal following with its crave-worthy Chicago-style street food, from iconic Italian beef sandwiches to its famous chocolate cake. Customers don’t just dine at Portillo’s—they celebrate there, creating memories that span generations. Now, with the launch of its first-ever loyalty program, Portillo’s Perks, the brand is taking customer engagement to the next level with an approach that is as unique as the brand itself. 

In a recent interview on Leaders in Customer Loyalty: Brand Stories, Keith Correia, Chief Information Officer, and Vallory McCormack, Director of Marketing, shared insights on Portillo’s loyalty strategy, the role of digital innovation, and how they’re reinforcing customer connections beyond the four walls of their restaurants.