Join me in this episode with David Leahy, MD of Great People Inside Australia, as I uncover the controversy surrounding psychometric tools. Explore the objective insights they offer for hiring and development, and discover how organizations can optimize recruitment, develop team members, and support them to excel.

Some of the questions I will be diving deep into are:

And so much more than that…

Are you a service provider looking to grow your business and attract more clients? Have you ever considered starting a podcast but aren't sure where to begin? Then, this episode is for you!

I am thrilled to welcome my special guest this month, Sheryl Plouffe, who is a former broadcaster and podcasting expert. Sheryl has helped countless service providers launch and run successful podcasts, generate leads, and get paid speaking gigs.

In this episode, Sheryl will share her top tips and strategies for creating a podcast that stands out in your niche and attracts your ideal audience. You'll learn how to craft a compelling message, structure your episodes for maximum impact, and use your podcast to build relationships with potential clients and industry leaders.

Whether you're a coach, consultant, freelancer, or any other type of service provider, this episode is a must-listen. This is a great opportunity to learn from one of the best in the business and take your business to a whole new level.

Some of the questions we will be diving deep into are:

1- What are the boxes you want to tick when starting a podcast

2- How to stand out with your podcast

3- What if you already have a lot on your plate? How to overcome the challenge of being time-poor and wanting to start a podcast

About Sheryl Plouffe:

Sheryl Plouffe is the founder & CEO of Scalable Business Accelerator and the host of the Cash In On Camera podcast. Sheryl owns a training company that advises 6-figure entrepreneurs who want to implement scalable systems. She lives and works in Ontario, Canada.

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, ⁠connect with me on LinkedIn⁠ where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.

What if you could empower your people to make the right decision, even when you aren't there?

A radical new approach to recruit, onboard, Upskill and maintain team morale and standards with UGC videos combined with positive daily reminders is now within reach of everyone.

Join me Live in the next podcast episode as I explore with my special guest Luke Canham, founder of MultiplyME, how to build culture, camaraderie & ownership within a business.

Some of the questions we will be diving deep into are:

1- What is the sandcastle effect, and why it kills staff retention and happiness

2- Why your training strategy should be the same as your social media strategy

3- How to stop the repetitive training and explaining you are doing and get time back in a staff care program, unlike anything you've seen before.

As a kid, Luke was the Ideas guy in the house.

If something needed to be fixed, a roll or macgyver tape and some blue tack and he was your man.

Luke is a big kid at heart which has allowed him to stay a creator and a visionary.

He is also a loving Husband, a Father & a big ideas business owner with 35 years of lessons, hard knocks & experience managing 100s of staff across multiple locations across 2 countries in high-risk and fast-paced industries.

Luke learned along the way that all businesses or companies are actually “training companies”.

And he believes that the struggle most businesses face when trying to grow and employ new staff is not caused by the people they hire (which is usually to blame); it's because the people they hire are not supported and appreciated consistently. For Luke, the better you can train and support, the better the outcomes for everyone.

He has recently coined the “sandcastle effect” and wants to bring awareness to what it is and how it can be managed, so it doesn't become the silent killer that ultimately destroys a business.

Luke has been studying and recording data on human behaviour for 15 years while testing and searching for interventions and strategies that can be used to find the elusive ‘sweet spot’ in a business.

He also believes that he is on the cusp of a breakthrough strategy that uses positive daily reminders and research from current social media strategies to build stronger businesses where people feel appreciated WITHOUT taking away valuable time to actually get the work done.

My special guest in this episode is Eyob Yesus.

Eyob is the director of The Experience Index and has founded two event-based brands to create experiences that connect people. Icon Corporate Events is a corporate event management company and Growth Gen which is a member-based organisation that runs a series of virtual events that supports small business leaders.

Some of the key questions that I explore with Eyob:

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.

My special guest in this episode is Nomiki Georgiadis founder and director of Business to Business Buzz.

As a SYSTEMologist® and Marketing Systems Specialist, Nomiki enjoys building marketing assets and business systems, for busy owners of SMEs.

Business owners hire Nomiki, when they feel overworked, burnt-out, or are a bottleneck to the workflow because they don’t have a systemised business from which to scale and grow.

She turns the un-documented processes in their business… into a fully documented set of valuable business systems… so owners can step out of the business, spend more time with their family, and take holidays… And have a solid foundation to scale their business, attract JV partners or sell their business for a higher value.

Some of the key questions that I explore with Nomiki:

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.

In this episode, Jackson Millan owner of Aureus Financial shares how you can escape the time for money trap and turn business profit into personal wealth. 

Jackson Millan - The Wealth Mentor has spent the last 14 years helping service businesses understand the language of money and manufacture financial freedom for themselves and their families. He has successfully helped over 1,000 clients build in excess of $1.5 billion in combined wealth and has scaled multiple 7 figure businesses. He is a master of helping business owners make money work for them and turn their business profit into personal wealth. Click here and get instant access to the Business Scorecard where Jackson and his team have identified a 40 point checklist that all businesses must tick if they want to be successful. 

Some of the key questions that I explore with Jackson:

If you’ve enjoyed listening to this episode and would like to get access to more tips on leadership and communication, here are two ways you can do that, connect with me on LinkedIn where I share weekly insights, tips and strategies specifically designed for business owners and team managers who are looking to take their leadership and communication skills to a whole new level.

I don’t know about you, but I truly believe that we don’t ‘accidentally’ meet people. We meet them for a reason.

I met Kyle earlier this year at an online business event, and as we started to learn more about each other, Kyle shared his story, one of the most inspiring and humbling stories that I have heard!

It all started one day where he was rushed to hospital! And whether or not he would make it past the age of eighteen was hanging by a light string off a tightrope. And no it wasn’t because of a car accident…

One more time, I was reminded of the ongoing temptation to look at the facade of a person, in this case Kyle the photographer, and rarely taking the opportunity to dive deeper into why they do what they do and how their life’s experiences have shaped them into the person they have become. So much to unpack and so much to learn!

One more time, Kyle’s story was a great reminder for me that, in Kyle’s own words, “The harder moments in life, the moments that ask everything of you, are often the greatest blessings that you can be gifted within this universe.”

In this episode, Kyle Spyrides owner of Soul Gazing Photography shares the biggest lessons he’s learned after his near-death experience and how his business Soul Gazing Photography was born.

Are looking to start your business or scale it by doing something you love?

In this episode, Carole Issa talks with Ash Roy, founder of Productive Insights about his entrepreneurial journey and the biggest lessons he’s learned along the way.

After a corporate career in finance and strategy, that spanned 15 years in large multinational corporations, a CPA, and an MBA from the Australian Graduate School of Management (Distinction), Ash founded Productive Insights in 2013. Productive Insights’ passion is to partner with small business owners to help them grow sustainably and profitably using strategies that actually work.

Ash also hosts a successful podcast called “Productive Insights Podcast” with over 200 episodes. It features some of the world’s leading online entrepreneurs including Seth Godin (episode 200), Guy Kawasaki (episode 210), Rand Fishkin (episodes 38, 126 & 159), Neil Patel (episodes 1&212), Ryan Deiss (episode 170), Amy Porterfield (episodes 145 & 201), Sonia Simone (episodes 107,108 & 144), Noah Kagan (episode 147), and many others. You can access it via this link: https://www.ProductiveInsights.com/podcast

More recently Ash launched the Productive Insights membership program where he works with a close-knit international community of business owners to help each other grow their businesses using digital marketing strategies that focus on important (not just urgent) activities that really move the needle in their business and increase their profit per hour.

You can learn more at: https://www.productiveinsights.com/membership

Are looking to start your business or scale it by doing something you love? Click here and join Carole Issa in the Start Your Business (Leadership Activators) Facebook Group and be part of an amazing community of like-minded people from around the world who are also on a mission to go from idea to launching, to scaling their business doing something they love!

In this episode, Carole Issa talks with Mike Tosetto, Director at Never Sit Still about how he went from running a one-man band creative studio business into building a 7-figure award-winning creative team. 

Mike is the director and founder of Never Sit Still, an animation studio based in Sydney, with a client list including Adobe, Google, Microsoft, Pinterest, Spotify and Event Cinemas. He has previously chaired the Australian Graphic Design Association in NSW, spoken at Node Fest, The Design Conference, and many other industry events. And in 2020, his studio was awarded the Studio of the Year by AGDA, one of the highest creative accolades an Australian studio can be awarded.

Some of the key questions that Carole asks Mike:

• 6’01”: How is it that you succeeded in being ok to let go of doing the work yourself and delegating it, so moving from being the technician to wearing the business owner’s hat?

• 9’20”: How do you deal with rejection?

• 10’49”: What was the thinking behind the way you positioned Never Sit Still and did you get it right from the get-go?

• 13’51”: You’ve recently entered the market in the US, what had to change in your marketing message and why for it to work?

• 17’27”: What are the values that you live by that you carried forward in your business?

• 23’37”: Where would you position yourself on the scale of being highly risk-averse to being a high-risk taker? How did this play out in your business?

• 26’13”: What’s your approach when it comes to hiring new team members?

• 29’26”: What’s your approach when you notice that a team member is not performing?

• 31’36”: What does the word leadership mean to you?

• 33’12”: What are the non-negotiable for you in business?

• 35’12”: A book that you love and why?

• 37’13”: If you were to throw a 30-day challenge to our listeners, a challenge that will create a high impact in their life. What would that challenge be?

Being a business owner is often portrayed as a masculine and assertive figure. A lonely rider, a warrior with a strong character, who crushes through obstacles and overcomes challenges with stoicism and determination. 

What if you are a woman who believes that business is a way to help and serve others?

In this episode, Carole Issa talks with Yusr Sabra, Co-founder and CEO of Wakilni, about how she faced the countless challenges of starting her business and driving it to success, creating an amazing culture and team amid the untamable economical crisis and devastating Beirut blast.

Some of the key themes that Carole explore with Yusr: