Join us as we explore the depths of digital customer experience with Lina Hasic, a seasoned expert from the fields of FMCG, retail, and e-commerce. Hosted by Daniel Paul, this episode uncovers the nuances of customer engagement and the transformative role of AI and personalization in today's e-commerce landscape.

• Lina Hasic's career and impact on customer and sales development.
• The role of personal experiences in shaping customer engagement.
• Challenges in e-commerce and the power of AI and data analytics.
• The importance of team diversity and synergy in innovation.
• Future predictions for AI and AR in e-commerce and retail.

• [00:01] - Introduction to Lina Hasic and her professional background.
• [01:29] - Lina's personal journey and her approach to innovation.
• [06:08] - Strategies for aligning team goals with customer expectations.
• [09:32] - Key challenges in e-commerce customer experience.
• [11:24] - Effective measures for overcoming e-commerce challenges.
• [12:49] - Predictions for AI and personalization in e-commerce.
• [17:31] - Discussion on live shopping trends in Sweden.
• [21:58] - Benefits and limitations of video bots and AI in retail.
• [26:15] - Adapting to changes in e-commerce and digital platforms.

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