Abstract: James March distinguished between leadership as "plumbing"—the rational work of plans, structures, and controls—and leadership as "poetry"—the imaginative work of meaning-making, emotion, and beauty. Contrary to conventional leadership scholarship emphasizing measurable outcomes, March argued that leaders' poetic impact on human experience and meaning exceeds their ability to execute instrumental change. This article synthesizes March's framework with contemporary organizational research to examine why leaders' symbolic and emotional influence often proves more durable than their structural interventions. Drawing on evidence from meaning-making research, organizational symbolism studies, and practitioner accounts across healthcare, technology, and public sectors, we explore how leaders shape collective imagination, ritual, and aspiration—even when tangible outcomes remain elusive. The analysis offers three forward-looking capabilities for twenty-first-century leadership: aesthetic consciousness, symbolic stewardship, and poetic resilience. Organizations seeking sustainable impact may benefit more from cultivating leaders' capacity for beauty and meaning than from optimizing their technical execution.

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