A plan is essential to a promoting your book, no matter the size of your budget. In this episode, Melissa and Dave interview Jon Lokhorst, a leadership coach, trainer, and keynote speaker. In a few weeks, Jon will be launching his new book, “Mission-Critical Leadership: How Smart Managers Lead Well in All Directions," into the world. Aspiring authors will benefit from his approach to book promotion, including his "one to one" and "one to many" strategy.