In this podcast Ralph Khoury CFO of Omnicom Media Group MENA region - discusses how the 2020 crisis has impacted the market and what steps any business should consider before progressing.Ralph states that in these turbulent times it is crucial to understand how to prioritize activities; to stabilize the company's position in the market. How to optimize already existing cash flows and budgets, and how to integrate new contingency plans into the company's current structure.In the media business...