On this episode of The Next CMO podcast, host Scott Todaro sits down with Rowan Tonkin, CMO of Planful. Rowan shares his unconventional journey to marketing leadership, starting with a degree in Internet Science and Technology in Australia, and his early experience in customer-facing roles that laid the foundation for his career. Rowan dives into critical topics for today's marketing leaders, including the importance of understanding the customer, effective positioning and messaging, as well as the role of cross-functional experience in shaping successful CMOs. Rowan also provides an inside look into the rebranding of Host Analytics to Planful and how he led his team through a period of intense change, ultimately winning Marketing Team of the Year. Tune in to hear Rowan’s approach to building strong, collaborative teams, the importance of being a "ballast" in times of change, and how marketing leaders can balance strategic vision with execution.