The way you work with others is what determines the quality of your leadership. And the quality of your leadership subsequently shapes the success of your business.

“You may be the greatest plumber or the greatest roofer or the greatest HVAC (worker), however, how do you inspire others? How do you inspire people to come work for you? Do you work with them well? Do they want to work with you? And that’s a different challenge.”

That’s an excerpt from “The Sharpest Tool” by Scorpion, with CEO Rustin Kretz. Scorpion is a fast-growing, high-powered marketing business that specializes in several industries, including home services.

We’ve been producing their podcast for some time now, we love working with their high energy team. I learn something new and actionable from the marketing advice on their podcast every time an episode drops. I think you’ll find it valuable as well, no matter what industry you’re working in.

Find more marketing advice and resources at Creative Marketing Brief.