How to 'Startup'

Leadership, Scaling and Pivoting | James Jones


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In this episode, we’re joined by James Jones, founder of Bump, a platform transforming the creative economy by empowering artists and influencers to know their worth and build sustainable income streams.

We discuss pivots, retention, and the journey from one-off success to long-term impact. James opens up about his own journey from lawyer to tech entrepreneur and shares valuable lessons on knowing your value, funding dynamics, and the importance of creating real value for customers.

This episode is packed with insights for anyone looking to make waves in the creative economy.



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How to 'Startup'By Institute for Innovation and Entrepreneurship at CSU Long Beach