E159 – Leadership & Teams W/ Mark Barrera

Marketing Leadership With Mark Barrera

The final episode of our Leadership Series has the guys digging into running an agency vs. consulting vs. leading an in-house team. The conversation of course also digs into tips and ways to better manage remote teams as 2020 has changed how teams work together among a host of other topics.

Leadership Series Guests & Episodes

Building and Hiring Digital Teams W/ Sean McGinnisManaging Marketing Teams W/ Lauren VaccarelloLeadership & Growth W/ Amanda OrsonLeadership & Teams W/ Mark Barrera

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have you join us on another one of these business of digital podcast, uh, grateful for, uh, you always, uh, you know, the listeners you guys are what make us do this. And so, uh, I think we've got Dave over there somewhere.

How's it going? Dave,

Dave Rohrer: [00:00:24] hiding in my house for more construction.

Matt Siltala: [00:00:28] So. We're continuing this series, Dave. And, uh, today we have, uh, Mark Barrera with us. Okay. And, uh, we were just chatting about, uh, in March probably going to be mad that I share this because it's, he's not the kind of person that. That, uh, he, he's the kind of person that does

these things behind the scenes to not get recognition.

But, uh, we were talking about, we were at a pub con in Hawaii at one point, and

Dave Rohrer: [00:00:50] this was like 10 years ago. Most.

Matt Siltala: [00:00:52] Yeah. And, and, uh, he had paid for a bill with what, like 40 or 50 people

Dave Rohrer: [00:00:58] don't say how much doesn't matter.

[00:01:00] Matt Siltala: [00:01:01] But, uh, he had paid the bill and I didn't know that until we were chatting about that right now, but I've been on many sessions with Mark and we've we've, uh, Been around the block, so to speak, but Mark rare right now he is head of SEO at trust radius and, uh, other things as well.

And I'm going to let Mark go ahead and just introduce himself with whatever else he wants to our listeners. But Mark, thanks for joining us.

Mark Barrera: [00:01:24] Yeah. Thanks for having me guys. It's it's fun to talk about 10 years ago.

Matt Siltala: [00:01:29] Finally. Finally, I can thank you.

Mark Barrera: [00:01:31] Well, one day we'll all get together again and have another,

Matt Siltala: [00:01:34] Oh man, I look forward to that.

Mark Barrera: [00:01:35] Yeah. So just, just quick synopsis of me, I'm like you guys have been doing it forever. So, um, I've kind of been primarily on the agency side for about a decade and then ventured out to the in house side for the last Oh four years. Give or take. Now, uh, previously was that Ziff Davis running SEO for PC mag, Mashable black friday.com offers.com a whole host of [00:02:00] sites over there.

And then as mentioned, uh, running SEO over at TrustRadius right now.

Matt Siltala: [00:02:06] And, and what is trust radius right now? Or what, what is it that, how would you describe?

Mark Barrera: [00:02:11] Yeah, so we, we are a, a peer review platform for B2B. So anyone looking to buy software, uh, enterprise software, that type of thing, and you want to figure out what's going to be best for you.

We have some of the best, highest quality reviews, uh, in the space so that you can come figure out which products is gonna match your needs and then help you along in that buying decision. So that. You're not wasting all that money when you invest in the SATs.

Matt Siltala: [00:02:37] Awesome.

Mark Barrera: [00:02:37] Very good. So competing with the likes of Gartner and G2 and that world.

Matt Siltala: [00:02:43] Very, very cool. All right, Dave. Well, um, this is, this is a series that you put together, my friend. And so I'm going to let you, uh, jump in here with Mark and, and to get this thing rolling.

Dave R