What does it really take to step into leadership at a young age? In this episode of the Blueprints Podcast, Michael sits down with Isabelle to talk about the mindset shifts, challenges, and lessons that come with leading a team in your early 20s.

Isabelle shares her journey from answering phones, running home shows, and door knocking as a teenager to building and leading the company’s marketing department. Together, they dive into topics like overcoming imposter syndrome, managing people older than you, building confidence as a leader, delegating effectively, and learning how to grow through discomfort.

They also break down how implementing inbound marketing, content creation, and HubSpot transformed the business — taking Custom Built from almost no online presence to a thriving educational content machine generating leads through blogs, videos, SEO, and social media.