Leading Change That Sticks: A Behavioral COM-B Framework

https://www.changeworksltd.co.th/leadership-development/leading-change-that-sticks/

In this episode, we explore the Leading Change That Sticks program by Change Works Ltd, a framework designed to help leaders drive real and lasting organizational change.

Instead of relying only on strategy and communication, the program uses the COM-B model to focus on the three key drivers of behavior: Capability, Opportunity, and Motivation.

We discuss why many change initiatives fail, how hidden friction and psychological barriers stop new habits from forming, and how leaders can design practical interventions that embed new behaviors into company culture and everyday operations.

The result is a shift from top-down directives to a measurable process that aligns individual actions with long-term organizational goals.