Digital transformation is an organization-wide effort, but it starts with the leadership of marketing. From vision creation to team empowerment, CMOs and marketing leaders are poised to drive transformation within their organizations but not all are well-versed in how to approach this transformation.

 

This month on Revenue Rebels Rhoan Morgan sits down with colleague Eric Hollebone, Chief Marketing Technologist and VP Marketing at DemandLab to motivate and empower marketing leaders to lead the digital transformation from within. Listen as they discuss:

Why marketing is the ideal candidate to lead digital transformation

How to get the organizational buy-in needed to lead your transformation efforts

The role data plays in this transformation

How to transition from strategy to execution

If today's episode inspires you to begin your transformation journey, access your complimentary copy of the Change Agents Book and Playbook to get started.

 

About Our Guest: 

Eric Hollebone, Chief...