Paul Frantellizzi is a passionate and motivational leader with results-oriented entrepreneurial vision and a unique ability to bring great value to every relationship and business opportunity. A former native of NYC, Paul has a 40+ year history and experience with start-ups, executive management, the organic food industry, two-term Mayor, Police Commissioner, filmmaker, and a national sales and marketing director for Mount Sinai Hospital in NYC. He currently leads the team@ Joyful Humans & Blue Toad® developing microdose delivery formats, MGBA support nutrient-rich supplements, protein bars, tinctures, powders, drinks, chocolate, etc., all utilizing Nootropics, Ayurvedic Botanicals, Hemp/ Cannabis/ Mushroom products.  

Prior to creating Joyful & the Toad, Paul was the Chief Innovation Officer for Stanley Brothers Cannabis (founders of Charlotte's Web), he founded the country's premiere co-manufacturer of functional-foods, GOOD SUPERFOODS® (winner of NUTRACON & SSW Editors Choice) and Superfood Innovation Lab® where he innovated for iconic clients such as; USANA, Melaleuca, NuSkin, NewWays, Young Living, Scentsy, Modere, Dr. Mercola, Onnit Nutrition, Walmart, Garden of Life, Kroger, Labrada Nutrition, and many more. Paul also founded the country’s first organic vending distribution company (NextGen Vending®), and developed that industry’s first PLA-based biodegradable water bottle (Earthpure Organics®).  

His beautiful family, core values, sense of community, and a powerful work ethic inspire Paul to be his best everyday 

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In this episode, Paul Frantellizzi shares his personal journey through the testosterone crisis affecting men, explores the science behind hormone health, and offers practical advice on lifestyle, diet, and supplements to optimize testosterone levels and overall well-being. 

Chapters 

00:00 Understanding the Testosterone Crisis 

02:59 The Symptoms of Andropause 

05:50 The Role of Testosterone in Men's Health 

08:47 The Importance of Comprehensive Hormone Testing 

11:44 The Endocannabinoid System and Hormonal Balance 

14:56 Total Testosterone vs. Free Testosterone 

17:37 Cultural Influences on Men's Testosterone Levels 

20:37 Raising Boys to Embrace Masculinity 

27:29 The Power of Kindness and Unconditional Love 

28:18 Lifestyle Changes for Natural Testosterone Support 

29:30 Testosterone Replacement Therapy Options 

31:12 The Importance of Resistance Training and Sleep 

33:14 Cortisol Management and Sunlight Exposure 

34:40 Dietary Choices for Hormonal Health 

36:37 The Role of Fermented Foods and Gut Health 

37:28 Understanding Visceral Fat and Its Impact 

38:59 Intermittent Fasting and Weight Management 

39:51 Key Supplements for Testosterone Enhancement 

41:15 Blood Panels and Hormonal Health 

46:14 Taking Control of Long-Term Health 

Contact Paul Frantellizzi: 

https://www.joyfulhumans.com/ 

https://www.linkedin.com/in/paulfrantellizzi/ 

https://www.instagram.com/joyful.humans/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

In this insightful interview, Tim Adams shares his expertise on performance, mindset, and holistic self-awareness. Discover how aligning mind, body, spirit, and emotions can unlock peak performance and authentic leadership. 

Chapters 

00:00 Introduction to Performance and Mindset 

02:26 The Foundation of Coaching: Mind, Body, and Spirit 

07:57 Lessons from the Sports Field: Precision and Performance 

12:42 The Importance of Mindset in Achieving Success 

17:16 Finding Purpose: Aligning with Your Values 

21:23 Navigating the Hustle: Understanding Rhythm and Recovery 

27:38 Connecting with Your Body and Mind 

28:10 Understanding Your Energy Rhythms 

31:53 The Importance of Identity in Leadership 

34:20 Articulating Vision and Purpose 

39:08 Heart-Brain Coherence in Leadership 

44:58 The Balance of Giving and Receiving in Leadership 

Tim Adams 

https://www.linkedin.com/in/coachadams/ 

https://www.coachtimadams.com/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

Élan M. Sudberg is CEO of Alkemist Labs, a passionately committed contract testing laboratory specializing in plant and fungal authentication and quantitative analytical services to the food & beverage, nutraceutical, companion animal and psychedelic industries. He holds a degree in chemistry from California State University Long Beach, and has authored numerous articles on phytochemistry and analytical techniques for the natural products industry. Elan is on the AHPA board, was founding chair of the Cannabis Committee, and now chairs the Psychedelic Plants & Fungi Committee. Other boards he serves on include the United Natural Products Association (UNPA) Executive Advisory Committee. He is a Pharmacognosy and Natural Products Chemistry Advisor to the American Herbal Pharmacopoeia. The industry has honored Elan and his company in 2019 with NutraIngredients-USA NutraChampion award for advocacy of best testing practices, and the Nutrition Business Journal (NBJ) award for Efforts on Behalf of Industry in 2022. 

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Élan M. Sudberg shares his 30-year journey in botanical testing, the importance of quality control, and how transparency can revolutionize the industry. Discover insights on testing methods, building a company culture, and enhancing consumer confidence in natural products. 

Chapters 

00:00 Roots of Passion: A Natural Upbringing 

03:08 The Birth of Alkemist Labs: From Garage to Industry Leader 

05:55 Navigating Challenges: The David vs. Goliath of Labs 

09:06 Expertise and Innovation: What Sets Alkemist Labs Apart 

11:55 Understanding Testing: Identity, Potency, and Contamination 

14:55 Building Consumer Confidence: The Importance of Transparency 

17:47 Outcomes Assured: Marketing Quality in the Industry 

22:02 Testing and Quality Assurance in the Industry 

25:21 Company Culture and Leadership Values 

31:43 The Importance of Work-Life Balance 

32:00 Passion for Quality and Integrity 

37:44 Health, Wellness, and Personal Life 

38:24 The Need for Transparency in the Industry 

Élan Sudberg:

https://www.linkedin.com/in/elan-sudberg-62b7774/ 

https://www.alkemist.com/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

Heather Howell shares her inspiring journey from leading global innovation at Jack Daniels to becoming CEO of Greater Than, a brand dedicated to women's hydration and wellness. Discover how she identified a white space in the beverage market, reformulated products to meet women's needs, and built a brand rooted in empowerment, authenticity, and community. 

Chapters 

00:00 Introduction to Greater Than and Heather's Journey 

02:51 The Evolution of Greater Than: A Focus on Women's Wellness 

06:00 Reformulating for Women: Ingredients and Health Benefits 

08:49 Branding and the Goddess Concept 

12:05 Challenges in the Beverage Market: Getting on Shelves 

14:59 The Vision for Greater Than: Future Innovations 

24:42 Empowering Women Through Community Engagement 

26:24 Overcoming Challenges as an Entrepreneur 

30:22 The Importance of Female Representation in Business 

33:27 Balancing Work and Family Life 

39:03 Nourishing the Mind and Body 

43:37 Advice for Aspiring Women Entrepreneurs 

Contact Heather Howell:

https://www.linkedin.com/in/heather-howell-579180118/ 

https://www.drinkgt.com/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

Joel Kocher shares his remarkable journey from tech industry leadership to pioneering in the nutraceutical space with a focus on nitric oxide and its impact on human health. Discover how science, purpose, and strategic vision are transforming health and wellness. 

Chapters 

00:00 From Tech to Nutraceuticals: A Journey of Purpose 

02:57 The Miracle Molecule: Understanding Nitric Oxide 

05:55 The Science Behind Human Products 

09:02 Building Trust in the Nutraceutical Industry 

11:50 Disrupting the Market: The Role of Education 

14:45 The Future of Healthcare and Nutrition 

17:47 Navigating the Challenges of the Nutraceutical Industry 

20:55 The Path Forward: Sustainability and Reform 

31:23 The Role of AI in Trust and Industry Sustainability 

33:21 Vision and Purpose in Entrepreneurship 

35:20 Hiring for Culture Fit and Revolutionary Mindsets 

41:11 Articulating Vision and Corporate Objectives 

43:36 Transitioning from Tech to Entrepreneurship 

51:47 The Importance of Talent in Scaling Businesses 

52:33 Working with a Spouse in Business 

54:24 Health, Nutrition, and Personal Well-being 

Joel Kocher 

https://www.linkedin.com/in/jkocher/ 

https://humann.com/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

Rajat Mittal Shah is the Co-founder of Nutriventia, a science-backed nutraceutical ingredients company, a patented inventor, published researcher, and APAC Regional Co-Chair of Women in Nutraceuticals, and today, a candidate for the WIN Global Board of Directors. She brings something rare to this industry: a technology and systems mindset layered on top of deep pharma and nutraceutical experience, and a belief that science is the only durable currency in wellness. 

About Nutriventia 

Headquartered in Mumbai, India, Nutriventia Limited is a leading innovator in premium nutraceutical ingredients, combining science and nature to deliver effective health solutions. With nearly four decades of experience and a pioneering role in Novel Drug Delivery Systems (NDDS), Nutriventia develops high-performance, clinically validated ingredients that address bioavailability, stability, and efficacy. Its advanced delivery platforms enhance consumer convenience, compliance, and outcomes. Trusted by nutraceutical brands worldwide, Nutriventia continues to set benchmarks in creating safe, effective, and consumer-friendly health solutions.  

https://www.nutriventia.com 

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In this insightful interview, Rajat Mittal shares her journey from India to the US, her entrepreneurial ventures in nutraceuticals, and her vision for the industry's future, emphasizing evidence-based solutions, technology, and diversity in leadership. 

Chapters 

00:00 Introduction to Rashad Mattel and Nutraceuticals 

01:46 Rajat's Journey: From Education to Entrepreneurship 

04:09 Personal Motivation Behind Nutraceuticals 

06:56 The Future of the Nutraceutical Industry 

10:33 Women in Nutraceuticals: The Importance of Diversity 

15:19 Challenges and Opportunities in the APAC Region 

19:38 Cultural Nuances in Business: The McDonald's Example 

23:06 Framework for Entering the APAC Market 

26:04 The Role of AI in the Future of Nutraceuticals 

31:33 Vision for Women in Nutraceuticals Board 

34:37 Conclusion and Call to Action 

Rajat Mittal Shah 

https://www.linkedin.com/in/rajatmittal/ 

https://www.nutraceuticalsworld.com/exclusives/dont-just-move-east-why-global-programs-miss-the-mark-when-designed-in-the-west-and-how-apac-teams-can-fix-them/ 

https://www.nutriventia.com/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

In this enlightening conversation, Dr. Mark Tager discusses his journey from family medicine to the field of aesthetics, emphasizing the merging of wellness and beauty. He explores the importance of nutrition, exercise, and hormonal balance in maintaining skin health, while also addressing the impact of sugar and the science behind collagen treatments. Dr. Tager advocates for a comprehensive approach to wellness clinics that prioritize personalized care and preventive measures, highlighting the role of epigenetics and mindfulness in achieving overall health and beauty. 

Chapters 

00:00 Introduction to Integrative Aesthetics 

03:04 The Merging of Aesthetics and Wellness 

06:00 The Role of Exercise and Nutrition 

08:57 Understanding Hormones and Skin Health 

11:45 The Impact of Sugar on Skin 

14:56 The Journey of Collagen Health 

17:51 Building a Comprehensive Clinic 

21:05 The Importance of Testing and Personalization 

24:00 The Role of Lifestyle in Longevity 

26:54 The Future of Healthcare and Patient Relationships 

29:56 The Science of Epigenetics and Presence 

Contact Mark Tager 

https://www.linkedin.com/in/marktager/ 

[email protected] 

https://www.amazon.com/Integrative-Aesthetics-Roadmap-Practice-Success/dp/0971625069 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

Jeremy Bartos, Ph.D., is the Chief Science Officer at INW, a contract manufacturing conglomerate specializing in dry dosage forms, liquids, softgels, and functional bars. He has over 18 years of experience working in the dietary supplements industry in a variety of R&D, product development, innovation, business development and sales roles. He specializes in probiotics, having formulated probiotic dietary supplements that have generated close to $1 Billion in sales to date and is an elected member of the International Probiotics Association’s Board of Directors and Executive Advisory Committee Member for the United Natural Products Alliance (UNPA). In his current role, he utilizes his knowledge of the scientific and clinical benefits of nutraceutical ingredients to create new finished product solutions for the dietary supplement, food, beverage and personal care industries, specializing in probiotic, sports nutrition, and health condition-specific innovative solutions. 

His accolades include authoring peer-reviewed publications, co-inventing numerous natural products patents and launching both branded proprietary ingredients and successful finished products tailored for various dietary supplement markets. 

Dr. Bartos received his B.S. in Ecology and Evolutionary Biology from the University of Rochester and his Ph.D. in Molecular Biology from Roswell Park Cancer Institute, a division of the State University of New York at Buffalo. 

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In this conversation, Liesl interviews Jeremy Bartos, PhD, the Chief Science Officer of INW, about his unique journey from the pharmaceutical industry to the nutraceutical space. Jeremy shares insights on the differences between these fields, the importance of product development, and the role of science in marketing nutraceuticals. He discusses the impact of AI on consumer behavior, the integration of traditional medicine with modern science, and emerging trends in the nutraceutical industry. The conversation emphasizes the need for real science behind products and the importance of education in consumer health practices. 

Chapters 

00:00 Journey from Pharmaceuticals to Nutraceuticals 

05:08 The Role of Product Development in Nutraceuticals 

10:21 Understanding R&D and Product Development 

15:14 The Importance of Science in Marketing Claims 

18:40 Navigating Consumer Behavior in the Digital Age 

20:33 The Impact of AI on Product Development 

24:10 Integrating Traditional Medicine into Modern Formulations 

29:40 Trends in the Nutraceutical Industry 

37:45 Personal Health Practices and Industry Insights 

Contact Jeremy Bartos: 

https://www.linkedin.com/in/jeremybartos/ 

[email protected] 

https://www.inwmfg.com/

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

In this conversation, Liesl interviews Duffy MacKay, Senior Vice President of Dietary Supplements for the Consumer Healthcare Products Association (CHPA).

Duffy shares his extensive background in the supplement industry, discussing the evolution of dietary supplements, the role of CHPA in ensuring quality and access to self-care products, and the challenges faced by the industry today.  

He emphasizes the importance of education for consumers, the need for stricter regulations, and the future focus on integrating dietary supplements into overall wellness. Duffy also shares his personal health practices and the significance of community in navigating the industry. 

Chapters 

00:00 Introduction to Duffy MacKay and His Journey 

03:08 The Role of CHPA in Dietary Supplements 

06:11 Consumer Access and Product Quality Initiatives 

08:55 Challenges Facing the Dietary Supplement Industry 

11:55 The Impact of Social Media on Consumer Trust 

15:05 Future Focus of CHPA and Regulatory Changes 

18:06 Navigating the Dietary Supplement Landscape 

20:48 Personal Health Practices of Duffy MacKay 

23:53 Conclusion and Future Events 

Contact Duffy MacKay: 

https://www.linkedin.com/in/duffy-mackay-6ab19b12/ 

[email protected] 

https://www.chpa.org/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com 

Scott Dicker is a recognized thought leader in the natural products and active nutrition industries, known for transforming complex market data into clear, actionable insights. As a leading voice in the space, Scott is a frequent keynote speaker at major industry conferences, where he helps brands, retailers, suppliers, and investors understand not just where the market is today — but where it’s heading next. 

With a background rooted in data‑driven analysis and strategic storytelling, Scott has built a reputation for spotting emerging trends early and translating them into practical strategies that drive growth. His work at SPINS, where he serves as Sr. Director of Market Insights, has made him a go‑to expert for companies seeking to navigate the rapidly evolving health, wellness, and CPG landscape. 

Whether he’s breaking down the latest consumer behavior shifts, forecasting category growth, or revealing the next big opportunity in wellness, Scott brings clarity, depth, and forward‑thinking perspective to every conversation. His engaging style and ability to make data meaningful have made him a sought‑after guest for podcasts, panels, and stages across the country. 

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In this episode, Liesl Bernard welcomes Scott Dicker, the Senior Director for Market Insights at SPINS, to discuss the latest trends in the supplement and wellness industry. Scott shares his unconventional journey from being a sports nutritionist to leading market insights at SPINS, where he analyzes consumer behavior and industry trends. He emphasizes the importance of understanding how shoppers' preferences are evolving and how brands can adapt to meet these changes. Scott also highlights the release of SPINS' 2026 prediction report, which identifies key trends such as conscious consumption, anywhere commerce, and the rise of non-human participation in product discovery. 

Chapters 

00:00 Introduction to Trends in Supplements 

04:27 Scott Dicker's Journey in Nutrition and Data 

08:25 Key Insights from the 2026 Prediction Report 

12:50 Emerging Categories: Joint Health, Energy, and Hormones 

19:29 The Rise of Personalized Nutrition 

22:24 Trends in Sleep and Mood Support 

27:35 Final Thoughts and Personal Health Practices

Contact Scott Dicker: 

https://www.linkedin.com/in/scott-dicker-6a83b965/ 

https://www.spins.com/resources/report/2026-trend-predictions/ 

Contact Liesl Bernard: 

[email protected] 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com