Confessions Beyond the Food

Leading in a Small Business


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Kicking off a multi-series podcast to introduce the W3 team, Nancy Ridlen welcomes her first guests, Kevin Porter & Traci Hess. These three make up the leadership team at W3 Sales. Kevin, Traci and Nancy discuss what leadership looks like in today's ever-changing foodservice industry. They take a deep dive into what makes up a great sales team, coaching in sales, taking care of customers, creating a healthy team culture, and adapting to change. All of this, and how to have joy in the everyday (never a dull moment) work day.


W3 has a truly remarkable team and this episode just scratches the surface. Get ready to meet the rest of the team soon!

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Confessions Beyond the FoodBy Nancy Ridlen, W3 Sales