Leading in Ecommerce

Episode Introduction

In this special Accelerate ‘23 edition of Leading in Ecommerce, Neil Patel, co-founder of NP Digital, shares his insights on ecommerce digital marketing strategies and trends within the industry. Hear how Neil and NP Digital (https://bit.ly/3lx4DFu) helps businesses deconstruct and improve their digital marketing strategies and what has led him to NP Digital’s success, including hiring an innovative and resilient team. 

Listen to Neil Patel again at our Accelerate summit on May 10-11, in Salt Lake City, UT. 

Use code NPD20 to buy discounted tickets at accelerationsummit.com.

Guest Bio

Neil is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Episode Outline

• [00:30] - Introduction to Neil Patel and NP Digital
• [00:45] - Neil Patel speaking at Accelerate ‘23
• [4:40] - How Neil helps businesses deconstruct their digital marketing strategies.
• [08:15] - Neil’s views on omni-channel digital marketing approach
• [10:45] - Services that NP Digital provides to businesses
• [14:15] - Neil’s personal business growth approach
• [16:00] - What lead to Neil’s success in digital marketing
• [18:00] - Hiring a great team to grow your business
• [22:05] - Role of AI (ChatGPT) in digital marketing
• [23:05] - Finding which digital marketing strategies work for your business
• [27:30] - See Neil Patel, along with Michael Phelps, Jessica Alba, and industry experts speak at Accelerate ‘23

Additional Resources

• Use code NPD20 to buy discounted tickets at accelerationsummit.com

In this episode, Matt Navarro, Global Vice President for Stanley at PMI Worldwide, shares his insights to achieve viral success. Hear how Stanley listens to the consumer and transforms online retail, to maintain category leadership. Matt also explains the transformation of Stanley from outdoor to outside, and his professional transition from retail to digital in his career.

[00:44] Introduction to Matt Navarro and Stanley

[02:46] Putting Stanley into context

[04:04] Why are products flying off the shelves?

[07:32] Matt’s journey to innovation

[16:37] Transition from traditional retail to digital

[25:40] Culture and remote work

[30:09] Ecommerce and the digital age

[33:45] Becoming a category leader

[37:01] How to understand the customer

[41:27] Most important leadership principle

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In this episode, Eytan Wiener, CEO at GETIDA, explains what it was like to sell during the early days of Amazon (over a decade ago) and experiment with the various seller models. Learn about GETIDA, Prosper, and the biggest challenges to GETIDA’s adoption. 

[00:41] Introduction to Eytan

[02:23] Early days on Amazon

[04:33] Selling brands and businesses and transitioning to GETIDA

[09:12] GETIDA’s unique solution

[12:34] What is Prosper?

[16:27] Innovation

[21:41] Succeeding as a brand on Amazon

[25:13] Leadership principle

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In this episode, Colton Burgon, VP of Channel Sales at eHub, shares about eHub and how Colton’s team is innovative in the technology space. Listen to Colton explain how eHub optimizes shipping, helps companies scale, and provides value to all of its customers. Colton provides tips to becoming innovative, and he shares meaningful examples.r

Colton is offering everyone a free Shipping Optimization Report! Please emaill [email protected] if you are interested in receiving this free gift.

[00:29] Introduction

[00:59] Introduction to Colton and eHub

[07:03] Expanding

[9:35] Dollars follow value

[10:10] eHub miminums

[15:02] Transitioning to VP of Sales

[16:51] Finding innovation

[20:52] Story of eHub

[27:13] What brands need to do

[30:31] Maintaining an innovative culture

[33:30] Leadership principle

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In this episode, Jaime Derringer, Founder at Design Milk and current Head of Community at Tonic, shares her story about doing the impossible. Listen to how Jaime pushed beyond the norm to connect design, blogging, and ecommerce. Jaime also explains how to stay true to your brand, how to define innovation, and how to create meaningful relationships. Learn more about Jaime and Design Milk now.

[00:37] Intro to Jaime

[01:15] The Magical Unicorn

[02:22] How Jaime defines innovation

[04:15] About Design Milk

[05:02] Innovation from Design Milk

[07:53] Staying True to Design Milk’s Brand

[10:16] Expanding to Ecommerce

[10:36] Transitioning

[13:48] Become an Industry Leader

[17:12] How it came together

 [19:32] Creating a buzz

[20:35] What’s next for Jaime

[22:02] Book recommendations

[23:19] Surrounding yourself with people

[26:38] Tips for parents

[31:26] Leadership principle

[33:40] Creating an “ecommerce arm”

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In this episode, Manish Chowdhary, Founder and CEO at Cahoot, explains what peer-to-peer fulfillment is and the role Cahoot plays in the shipping industry. Manish also shares the various challenges for companies to get products to customers and possible solutions. He provides examples of how software has helped companies become more efficient in shipping and how Amazon is currently growing.

[01:30] Peer-to-peer fulfillment

[03:29] How Manish got started

[08:57] Challenges of getting products to customers

[14:10] Using software to become more efficient

[17:23] Warehouses with Cahoot

[18:51] Amazon’s scramble to build more warehouses

[21:29] Changes in delivery networks

[24:50] The Horrible Idea

[28:55] Advice to help with B2C

[32:57] Leadership principle

[35:01] Learn more

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In this episode, Phil Case, President and Chief Client Officer at Max Connect Digital, emphasizes the importance of building relationships in business, being in tune with your audience, and tailoring the customer experience. Phil also shares the answer to a popular question – how to have success on Tik Tok. Learn about using data to analyze your audience, planning ahead to innovate, and working on multiple levers to maximize profits. Listen to real customer examples and more in this episode of Ecommerce Innovators. 

[00:30] Introduction

[01:32] Bringing smart people together

[02:37] About Max Connect Digital

[05:07] The secret sauce

[7:08] How to think of Max Connect Digital

[11:32] Social media innovation

[15:35] Holistic go-to-market strategy

[20:18] Insights from data

[25:19] Customer examples

[30:19] Plan ahead to innovate

[39:18] Leadership principle: be the olympic coach

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LinkedIn (John LeBaron, CRO, Pattern)

In this episode, Levi Lindsay, Creative Director at Neighbor and Co-Founder at we.are.mind., provides insight into his life of creativity, community, and innovation. Levi shares his journey with mental health and how he built a community for mental health. He shares how one of his videos turned viral and how people need to step back and “turn off the camera” sometimes. He also explained the rise and fall of YouTube and the rise of TikTok, where brands can use influencer marketing to send traffic to sites including Amazon.

[00:45] Levi’s role and Neighbor.com

[03:03] About Levi

[05:00] Mental health and we.are.mind. 

[08:38] The rise of videos and the shift of ecommerce

[16:25] Influencer marketing

[18:17] Thinking about innovation

[21:31] Starting his own business

[25:22] The video of Levi’s daughter

[27:39] Turning off the camera

[33:15] Leadership principle

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LinkedIn (John LeBaron, CRO, Pattern)

In this episode, Kit Burton, Director of Marketing, and Jeremy Newns, Director of Product Development and Research, share their perspectives of innovation at KT Tape. Hear how KT Tape develops products for performance and recovery directly with athletes. Kit and Jeremy also describe the impact of COVID to KT Tape’s sales and how they were able to come out on top with ecommerce. They also share innovation tips and leadership principles, which includes finding inspiration from other categories and applying it to your own products.

[00:51] About KT Tape

[02:34] How KT Tape works

[05:19] Introduction to Kit

[09:06] Introduction to Jeremy

[11:47] More than just tape

[15:33] Trust with customers

[16:29] Approach to develop new products

[20:32] Impact of COVID to ecommerce

[25:13] The beginning of the tape

[28:18] Innovation tips

[30:50] What brands need to succeed

[33:24] Leadership principles

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LinkedIn

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LinkedIn (John LeBaron, CRO, Pattern)

In this episode, Ken Muir, CEO of BUKU Ship, dives into his point of view of how brands “win” in the current economy. As a former and current CEO, Ken shares his executive leadership experience advice to build relationships with everyone you work with–including warehouse employees, carriers, etc. Ken shares more advice, including the importance of understanding your customer pain points, the importance of building trust with your team, and the importance of being yourself. Listen to more of his experience and advice in this episode.

[00:30] Introduction to BUKU Ship

[02:17] About Ken

[04:08] CEO, Then vs. Now

[07:38] Innovation: fulfillment and logistics

[10:00] Routes to market

[12:32] Domestic and international landscape

[15:28] Innovation on the customer side

[19:24] Thinking outside (and inside) the box

[23:10] How a brand wins

[26:11] Be yourself

[29:20] Conclusion

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LinkedIn (Pattern)

LinkedIn (John LeBaron, CRO, Pattern)