Andy is joined by Simon Hathaway, Group Managing Director of EMEA at Outform. Simon has decades of experience in retail, with a deep understanding of the digitization of the industry and a proven track record in building businesses, transforming capability, and growing reputation.

Their conversation explores the increasingly digitized retail space, differing views on mobile devices in-store, the relationship between retail technology and CX, and much more.

Topics & Questions 

00:00 Episode Introduction

01:02 Guest Introduction

02:02 The current landscape of the physical retail space

03:06 What current retail innovations are scalable?

05:34 The impact of mobile devices in-store

08:37 Retail innovation in Europe vs United States

13:09 How innovation can impact discovery in-store

15:25 How is investment in retail technology perceived?

20:08 Retail technology and Retail Media Networks

21:37 What technology innovation is most promising in physical retail?

24:29 How will the creative ecosystem shape the future of retail technology?

27:41 The relationship between retail digitization and CX

31:10 How does Outform help their clients?

32:30 Questions from Walton College of Business Students

39:24 A new era of shopper insights

Show Links

Simon Hathaway: https://www.linkedin.com/in/simon-hathaway-7229394/

Outform: https://www.outform.com/

Digital Mannequin Demo: https://vimeo.com/outform/digitalmannequin 

Andy Murray: https://www.linkedin.com/in/andrewlmurray/

bigQUEST LinkTree: https://linktr.ee/thebigquest