In the five years he was Gillette’s head of innovation for the Oral-B brand, Gary Cohen and his team doubled the size of the business, developed a billion-dollar brand, ideated 30 new products many of which went on to be $100 million product lines, and 15 years later they are still seen on supermarket shelves. The brands were instrumental in the valuation of Gillette when it was sold to Proctor & Gamble.