In this episode, Mike Daum, Chief Marketing Officer of Golden 1 Credit Union, shares his fresh perspective on driving change at one of America's largest credit unions. As a recent addition to the $20B+ institution, Mike offers unique insights on modernizing a 91-year-old organization while preserving its core values.

Key topics from our conversation:

• Transitioning from traditional banks to the credit union market
• The shared vision and mission of serving the community and meeting financial needs
• Modernizing marketing functions and the martech stack
• Balancing change and modernization with the Golden 1's legacy
• The critical role of data strategy and personalization

Listen in to learn:

• Navigating alignment and the interconnected roles within larger organizations
• The strategic effort to evolve marketing technology with a focus on speed, efficiency, and impactful data insights
• Strategic approach to physical branch expansion in a digital age

Whether you're in financial services or interested in modern marketing strategies, this episode provides valuable perspectives on managing change in today's market.

For more info:

• Golden 1 CU
• Mike's LinkedIn Profile