Years ago, I took my London team to Amazon’s Customer Care Center in Edinburgh.
We were there for training, and part of that training was sitting beside the representatives while they took live calls. Some of the calls were about our product, the Amazon Appstore, while others were about retail ordersYears ago, David Markley sat beside a customer care representative in Amazon's Edinburgh call center as a furious customer called in about a broken item. The representative issued the refund while the caller was still venting. This essay is about what that moment reveals: what a company believes about customers becomes a workflow, friction is a leadership decision dressed as a policy decision, and the call center is the most underrated sensor a company owns.
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