Join us on this insightful episode of "The Psychology of Work" as Dr. Bobbi Wegner and Kat McDavitt dive into the intricacies of scaling a people-centric business without losing its essence. Discover the delicate balance between innovation and structure and how embracing individual styles can lead to remarkable team success.

Kat McDavitt is the president and founding partner of Innsena, a consultancy specializing in market access, public affairs, communication strategy, and growth within the healthcare technology sector. Leading a fully remote team, Kat emphasizes scaling people over products and maintaining a relationship-based approach during rapid growth. She also co-hosts the "Health Tech Talk Show" and runs the Zorya Foundation, which provides cash grants to women in healthcare roles. Passionate about blending innovation with practical frameworks, Kat advocates for a balanced, individualized approach to business scaling and operational efficiency.

Below are the key takeaways from this episode:

• Balancing Growth and Culture: Kat McDavitt and Dr. Bobbi Wegner discuss the challenges of scaling a business while preserving its core relationship-based approach. Kat emphasizes scaling people over products and hiring slowly to maintain uniqueness.
• AI Use in Business: Innsena has strict policies against AI-generated client deliverables. They explore internal AI for efficiency, with Dr. Bobbi Wegner recommending secure platforms like Playground AI to ensure privacy.
• Flexibility and Communication: The importance of flexible work environments and clear communication is highlighted. Kat mentions using personalized "user manuals" to cater to individual communication preferences while meeting practical expectations.
• Sustainable Growth: Kat focuses on building a sustainable health tech company, prioritizing financial conservatism and long-term stability over immediate sales to maintain market presence during economic downturns.
• Thoughtful Hiring: The episode advocates for "hire slow, fire fast" practices to ensure team alignment with the company's work style, emphasizing clear communication of job expectations and fostering creativity through diverse talent.

Today's guest, Kat McDavitt, can be found online at:

Website: https://www.zoryafoundation.org/

Website: https://www.innsena.com/

LinkedIn: https://www.linkedin.com/in/katkovalchikmcdavitt/

Your host, Dr. Bobbi Wegner, can be found online at:

Groops: https://www.joingroops.com/

Harvard Extension School Faculty Spotlight: https://youtu.be/zwLai-lu-pk?si=GpKNhtxVvTrS3-pu

LinkedIn: https://www.linkedin.com/in/bobbiwegner/