03.24.2015 - By Rob Woodbridge
Mobile Commerce Minute Episode #489
At the recent OMMA conference at SXSW a distinct trend emerged from the leading thinkers and practitioners of mobile tech in retail – the experience of their customers trumps the use of technology. This is welcome news as most are leading with technology and then figuring out a way for it to fit in their customer’s lives. Chuck highlights what Lowe’s and Alex & Ani are doing to use mobile to connect with their customers. These are great lessons as both companies are on the forefront of mobile strategy for retail.
With Rob Woodbridge and Chuck Martin