Most leaders know they should be adopting AI. But knowing and doing are very different things, especially when your team is skeptical, overwhelmed, or waiting for someone else to go first.

Taryn Crouthers didn't wait. As a former leader at ATTN:, she co-hosted the Women in AI Summit and helped launch a cohort specifically for women in media and marketing who felt left out of the AI conversation. Not because she was a technical expert. Because she asked: "Why not me?"

In this episode, we sit down with Taryn Crouthers—CEO of SPCSHP, formerly President of ATTN:, and co-host of the Women in AI Summit—to talk about what it actually takes to integrate AI across a creative agency. Her team mapped over 100 time-draining tasks to AI solutions, but the biggest blockers weren't technical. They were cultural.

We dig into how different departments adopt AI at different speeds (and why that's smart), what it means to lead without a playbook, and how to bring your team along without becoming the AI police.

If you're a marketing leader trying to bring your team along, not just push them forward, this one's for you.

For more info on the second annual AI summit happening November 12th: https://www.adweek.com/performance-marketing/the-female-quotients-second-annual-ai-summit-set-for-november/