In this episode of Cannabis Enlightened, Dr. Leroy sits down with Alex Freedman, CEO of Traditional, to dive into his nearly 20-year journey in the cannabis industry. Alex shares his unique transition from a legal background to leading a major cannabis company, offering valuable insights into the power of true vertical integration as a strategy for sustainable growth. He also discusses the significant challenges and opportunities presented by the unlicensed cannabis market, explaining how these factors impact both industry growth and investment potential.

This episode is packed with expert advice for cannabis entrepreneurs and investors looking to maximize business success. Alex’s deep understanding of consumer trends, strategic leadership, and vertical integration offers actionable takeaways for navigating the complexities of the cannabis market. Whether you’re looking to scale your business or make informed investment decisions, Alex’s perspective will help you understand what it takes to build a thriving cannabis company and stay competitive in a rapidly changing industry.

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The key moments in this episode are:
00:00:01 - Introduction and Traditional Cannabis Company
00:05:47 - Vertical Integration and Dispensaries
00:08:59 - Product Innovation and Quality Control
00:11:27 - Non-traditional Background in Cannabis
00:14:42 - Impact of Regulations on the Cannabis Industry
00:16:47 - Challenges of Regulatory Structures
00:20:44 - Impact of Illegal Market
00:25:02 - Cannabis as Medicine
00:27:37 - Evolving Consumer Consumption
00:30:09 - Future of Cannabis Industry
00:33:16 - Gratitude and Connection
00:33:42 - Connecting with Alex
00:34:08 - Availability of Products  
00:35:07 - Closing Remarks 

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