When I first met my longtime friend and colleague, Kristen Standish, she was at the helm of Boston Magazine as its publisher. Now, she’s the CEO of Grapevine Logic.

In this conversation, Kristen brings her natural spark to the BSuite in this colorful episode. We explore how the influencer marketplace has grown exponentially over the past decade, and how diversity and social justice are reflected in the profiles of influencer creatives. We’ll look at the expectations clients bring to the table when considering an investment in influencer marketing. And finally, we’ll round out the episode with an honest chat about how she juggles the dual roles of single parent and CEO, why she took up sailing, and how I got interested in bees and beekeeping.