What does it take to lead marketing across multiple industries—and stay ahead of the curve? Alice Palmer, CMO of InvoiceCloud, shares how she’s built a successful career across creative tech, cybersecurity, and digital payments by embracing change, trusting her gut, and staying laser-focused on impact. She dives into leading marketing in PE-backed environments, executing a six-month rebrand under a legal deadline, and using AI for synthetic persona testing and funnel optimization. Along the way, Alice reflects on how parenting lessons—like prioritization and adaptability—have sharpened her leadership style and strategic instincts.