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We sit down with crisis comms expert Emma Streets to unpack why old communication playbooks fail during rolling crises and how a trauma‑informed approach helps leaders speak clearly, act with integrity, and build real trust. We share practical tools for safety, trust, and choice that calm nervous systems and reduce risk in workplaces and at home.

• defining trauma and its everyday signals in teams
• why language, tone, and visuals shape felt safety
• apologies without liability and legal myths
• predictive and vulnerability-based trust explained
• performative statements vs action-led credibility
• giving choice in format, timing, and channels
• managing uncertainty without fuelling rumour
• resilience as reflection, learning, and systems
• collaboration and feminine leadership strengths
• practical steps leaders can apply today

Ellen Griley article Trauma Informed Framework Inspired this Episode.

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