In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing the sales process to navigating resistance and leveraging emotional intelligence, this conversation is packed with insights to help leaders build teams that thrive through transformation. Whether you're a sales leader, team builder, or culture champion, this episode offers actionable strategies for making change stick.