CMO Pulse Series

Leading Through the Unexpected with Ken Thewes, Chief Marketing Officer, Regal


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Ken Thewes is the Chief Marketing Officer at Regal. In this episode of Shareablee's CMO Pulse, Ken shares his experience maintaining relationships with film-lovers at Regal throughout the Covid-19 pandemic, when cinemas were closed down, film production was at a standstill and fans had to stay at home. "2020 was a year, I don't want to relive again, as I think most of us don't. But, we learned a lot. We stayed engaged with our customers on social media, we actually saw them having higher...
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CMO Pulse SeriesBy Tania Yuki