“Anyone building a building now has to be thinking ahead on how that building can respond to a variety of situations instantaneously so they don't get caught flat-footed.”

We’re all familiar with smartphones — but what about smart buildings? Think of a dynamic space that reacts to what its occupants need, from air filtration to automatic elevators to recognizing people when they walk through the front door. Phil Clement, Global Chief Marketing Officer for Johnson Controls International (JCI), explains how JCI uses ‘digital Lego blocks’ and digital twinning to create sustainable buildings that help enhance health and wellbeing, why a digital-first mindset is especially important to companies with long histories, and how repetition can help organizations scale up their offerings to customers.