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Leading with Accountability: Vortex Optics’ CEO Joe Hamilton on the QBQ! Mindset
Kristin talks with Joe Hamilton, CEO and President of Vortex Optics, about building a thriving family business through consistency, service, and personal accountability. Joe shares Vortex’s journey from a small trade show tent to the world’s largest sport optics brand, his first encounter with QBQ!, and how its principle-based approach became part of the culture at Vortex. With personal stories—from folding laundry with his kids to owning mistakes at work—Joe shows how QBQ! habits create a ripple effect across teams and customers. He also reveals Vortex’s mission to “Create A Rare Experience” (C.A.R.E.) and why starting with “I” is the key to transforming both leadership and company culture.
Thanks for joining us today!
Find out more about QBQ! training opportunities at www.QBQ.com.
Follow us!
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By Kristin LindeenKristin talks with Joe Hamilton, CEO and President of Vortex Optics, about building a thriving family business through consistency, service, and personal accountability. Joe shares Vortex’s journey from a small trade show tent to the world’s largest sport optics brand, his first encounter with QBQ!, and how its principle-based approach became part of the culture at Vortex. With personal stories—from folding laundry with his kids to owning mistakes at work—Joe shows how QBQ! habits create a ripple effect across teams and customers. He also reveals Vortex’s mission to “Create A Rare Experience” (C.A.R.E.) and why starting with “I” is the key to transforming both leadership and company culture.
Thanks for joining us today!
Find out more about QBQ! training opportunities at www.QBQ.com.
Follow us!
X