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Leading with Agility: Thriving Amidst Rapid Industry Shifts
In this insightful A100 video interview, Bennie F. Johnson, CEO of the American Marketing Association, shares his dynamic vision for the future of marketing. Bennie discusses how AMA serves as a global hub for marketing professionals, supporting everyone from students to executives. He explores key topics like AI, data-driven decision making, and the critical role of community in shaping the marketing profession.
Key Highlights:
Embracing Disruptive Change: Bennie emphasizes the importance of welcoming innovation and leveraging marketing’s evolving tools to drive productive change, especially in an AI-driven landscape.
Fostering Community: He explains how AMA creates spaces for marketers across all sectors to collaborate, learn, and grow, emphasizing that communities are more essential than ever in a digital-first world.
Ethical Responsibility in Marketing: Bennie also touches on the growing need for transparency and ethical practices in marketing, as consumers demand more accountability from brands.
Join us as Bennie Johnson shares his forward-thinking approach to marketing leadership, offering essential insights for association professionals navigating change and building stronger communities.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with expert insights and innovative strategies to help your association embrace change and lead with impact!
View all episodes
By OnWrd and UpWrd
5
1414 ratings
In this insightful A100 video interview, Bennie F. Johnson, CEO of the American Marketing Association, shares his dynamic vision for the future of marketing. Bennie discusses how AMA serves as a global hub for marketing professionals, supporting everyone from students to executives. He explores key topics like AI, data-driven decision making, and the critical role of community in shaping the marketing profession.
Key Highlights:
Embracing Disruptive Change: Bennie emphasizes the importance of welcoming innovation and leveraging marketing’s evolving tools to drive productive change, especially in an AI-driven landscape.
Fostering Community: He explains how AMA creates spaces for marketers across all sectors to collaborate, learn, and grow, emphasizing that communities are more essential than ever in a digital-first world.
Ethical Responsibility in Marketing: Bennie also touches on the growing need for transparency and ethical practices in marketing, as consumers demand more accountability from brands.
Join us as Bennie Johnson shares his forward-thinking approach to marketing leadership, offering essential insights for association professionals navigating change and building stronger communities.
Stay Connected:
Subscribe to The Association 100 podcast on Spotify, Apple Podcasts or YouTube Podcasts to ensure you never miss an episode.
Follow us on LinkedIn at The Association 100 and OnWrd & UpWrd for the latest in association trends and strategies.
Tune in for more episodes packed with expert insights and innovative strategies to help your association embrace change and lead with impact!
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