Chris Gonzalez never planned on becoming the president of a fast-growing consulting firm — but authenticity, discipline, and a relentless focus on impact took him there.

A U.S. Marine Corps Veteran and President & Co-Founder of A-G Associates, Chris helps federal agencies and community organizations solve complex challenges through strategy, data analytics, and stakeholder engagement. In this conversation with John S. Berry, he shares what he’s learned about leadership, growth, and building a company that stays true to its values.

From avoiding the “we do everything” trap, to hiring for authenticity, to navigating rapid expansion, Chris explains how Veterans can bring structure, strategic thinking, and integrity into any industry. He also discusses the power of clean data, how to measure real effectiveness, and why leaders must empower their teams instead of hovering over them. 

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