Customer-Centric Marketing & the Future of Diagnostics with Bhargab Barua

In this episode of The B2B Engagement Podcast, Gavin Finn is joined by Bhargab Barua, Vice President of Global Marketing for Integrated Clinical Solutions at bioMérieux. Bhargab shares his career journey—from product manager in India to a global marketing leader in the life sciences industry—highlighting the power of customer-centric strategies in driving market growth.

Key topics include:

• How customer-driven marketing fuels business success in life sciences
• The impact of COVID-19 on the diagnostics industry and market evolution
• The changing role of marketing in healthcare and life sciences
• The need for integrated solutions that address multiple stakeholders
• How diagnostics innovations are improving patient outcomes

Tune in for valuable insights on marketing, strategy, and healthcare innovation.

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